Building is a commodity. Distribution is the moat

We advise companies on growth: how they acquire, activate and retain customers, from direction down to how it gets executed. In long-term relationships we take equity and tie our return to your growth.

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01 The thesis

Winning now happens in distribution

AI made building cheap: a good product is now within everyone's reach. Winning the customer's attention is not. That fight, acquiring, activating and retaining customers, takes direction to know what to do and firepower to do it: two things that rarely live together.

Direction without firepower is theory. Firepower without direction is noise.

02 Valta

Direction and firepower, from the outside

The whole system in view, without the biases of the day-to-day, with the experience of having done it before. Every relationship starts with a diagnostic, then unfolds across two planes.

The starting point

Diagnostic

What's working, where effort is misallocated, which levers sit unused. And where to start.

Plane 1 · Set the course

Direction

First the fundamentals: product, edge, customer, positioning and marketing strategy. With those solid, the rest: goals and KPIs, funnel, unit economics, team, data, channels.

Plane 2 · Go deep

Firepower

Amplify what already works and add what's missing, across every marketing lever: brand, performance, content, acquisition and retention. And stay through implementation and change management for as long as it takes.

03 Who's behind it

Behind Valta, Martín Bellocq

Over a decade driving growth for tech and fintech companies across Latin America. LinkedIn ↗

0 → 10M+
users
Seed → Series E
as CMO of Ualá
80+
people on the team
3 countries
launches: AR · MX · CO
  • UaláCMO · Executive Committee · 8 yrs
  • GoogleDigital business · 5 yrs · LatAm
04 Collaboration model

A growth consultancy, incentives aligned through equity

Valta works both ways. The standard is a fee, the usual format in the field. And for long-term relationships there's the partner model: fee + equity, aligning Valta's return with the client's growth.

Fee · the standard model

Paid for an outcome.

By project, milestone or retainer: a defined outcome, not accumulated hours. The format companies are used to, and the one Valta works with.

Fee + equity · the partner model

Incentives on the same side of the table.

For growth-stage companies looking for a long-term relationship, a stake is added to the fee: skin in the game, with a shared outcome. A decision made together, after the diagnostic.

05 Contact

If growth is the priority, let's start the conversation.

Or by email at info@valta.com.ar